Our Privacy and Cookies Policy
Wilkinson Sword Ltd. (“We”) are committed to protecting and respecting your privacy.
For the purpose of the General Data Protection Regulation 2018 (GDPR), the data controller is Wilkinson Sword Limited, Sword House, Totteridge Road, High Wycombe, HP13 6DG.
Information we may collect from you
We may collect and process the following data about you:
Information you give us
You may give us information about you by filling in forms on https://www.wilkinsonsword.com/en-gb/ (our site) or by corresponding with us by phone, e-mail, live chat, our social media channels or other means. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, email address and phone number, financial and credit card information, personal description and product or service photographs.
Information we collect about you
With regards to each of your visits to our site we may automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources
We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
We will need to use a cookie to remember the choices that you have made within our cookie privacy manager. This will have a couple of consequences:
- If you delete all your cookies you will have to update your preferences with us again.
- If you use a different device or browser you will have to tell us your preferences again.
Information you give to us.
We will use this information:
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
- to provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, we will contact you by electronic means only if you have consented to this.
- to notify you about changes to our service;
- to ensure that content from our site is presented in the most effective manner for you and for your computer.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Information we collect about you.
We share your information internally within the Venture Blue Group;
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer and/or mobile device;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
Disclosure of your Information
We may share your personal information with any member of the Wilkinson Sword group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
We may share your information with selected third parties including:
- Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 400 men aged under 25 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in BN1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;
- Analytics and search engine providers that assist us in the improvement and optimisation of our site;
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
- If Wilkinson Sword Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
We may share aggregated non-personally identifiable information externally: We do also share certain information which, whilst not personally identifiable information relating to you, does include information that relates to your usage of our products, sites and services, aggregated together with the same information from other users. For example, customer order numbers.
Where we store your Personal Data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
How long do we keep your information for?
We retain the information you provide either while your account is in existence, or as needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.
If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the services to you.
Your Rights under the GDPR include:
Right to be informed
Right of access
You have the right to access information held about you. Any access request must be processed without delay, free of charge and at the latest within one month of receipt.
We reserve to right to extend the period of compliance by a further two months where requests are complex or numerous. If this is the case, we will inform you within one month of the receipt of the request and explain why the extension is necessary.
Right to rectification
You have the right to have your personal data rectified if it is inaccurate or incomplete.
Right to erasure (also known as ‘right to be forgotten’)
You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing. Please note, there are some specific circumstances where the right to erasure does not apply.
Right to restrict processing
You have the right to request the restriction or suppression of your personal data.
Right to object
You have the right to object to data processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.
Your privacy is important to us. Wilkinson Sword UK Limited, which is part of the Edgewell Personal Care group of companies (“we”, “us”, our”) owns and operates the website at www.wilkinsonsword.com (the “Site”). This Policy explains our online information practices and the choices you can make about the way your personal information is collected and used through this Site.
By submitting your personal information to us, or by using the Site, you agree to the processing of your personal information as described in this Policy. Please ensure that you read this Policy carefully before using the Site.
How we collect and use your personal information
You may browse many sections of the Site without providing any personal information about yourself. However, if you choose to register for our news, offers, promotions or other services, participate in a competition, ask us a question through our Contact Us link or purchase a product through our Site, we must collect certain personal information about you. This will include your name, address, email, phone number, as well as information about what you like to receive from us.
We will use your personal information for the following purposes:
- to administer our Site and provide customer services;
- to manage and fulfil orders and to complete any contractual arrangements between us and you;
- to process transactions (we use third party providers to process your payments and carry out 3D secure verification checks, and only these entities see your payment card details);
- to monitor and analyse the use of any account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime;
- to allow you to participate in the interactive features of the Site (e.g. accessing social network platforms);
- to communicate with you;
- to meet legal, regulatory and compliance requirements;
- investigate any complaints about our Site; and
- personalise your experience of our Site.
Feedback and Surveys
Occasionally, we may invite you to participate in a survey or poll such as providing feedback on our website site content, services, or products. Your responses will be anonymous unless you choose to provide your contact details so that we can provide you with additional information regarding the survey or poll.
For any information that we collect through our Site, we become the owner of that data.
Social Platform Registrations and Social Media Plugins
Our Site may permit you to use a third party social networking platforms such as Facebook, Pinterest, Twitter and Google+. This includes use of social media plugins such as Facebook “Like”, Tweet, Pinterest “Pin,” Google “+1” buttons, etc. When you use these social networking platforms and plugins, your username and password for the services and other information available about you or collected from you on these services may be shared with us. We may ask your permission to repost your Facebook or Twitter quotes on our Site. If you agree, you grant us the right to use your posts on our Site for promotional purposes.
Information sharing and disclosure
We may share your personal information with other third parties as described below or otherwise with your consent or where required by applicable law.
With your consent, we (and if applicable, our partners or other trusted third parties) will use your personal information for certain marketing, and market research activities. It is up to you how much or how little information you allow us to use for these purposes. Our on screen notices will generally ask for your explicit permission to contact you for these purposes. These are:
- to communicate with you from time to time by email and (where you provide us with those details either via the website(s) or elsewhere) by mobile (using SMS or, if your mobile device permits, EMS or MMS messages or similar technologies) and occasionally by post, with information, offers and other material which may interest you;
- to make your information available from time to time to trusted partners and third parties, for the same purposes as above; or
- to conduct market research, for example to ask you to participate in a survey about topical issues, conducted by us or trusted partners or third parties. We will always try to tell you before you participate in the survey how any information you provide in the survey will be used.
We may share your personal information within the Edgewell group of companies for the purposes set out in this Policy as well as third party service providers that need access to your information to provide operational or other support services. This includes companies that assist us with our Site, contests and sweepstakes, providing the products and services that you requested, providing our payment processing services, managing reviews for our products, providing us with analytics about use of our Site or for the purposes of improving our marketing or administration.
We may share de-identified and aggregated information about how users use our Site to third parties who help us improve our business and services.
Additionally we reserve the right to access and disclose your personal information in order to comply with applicable laws, to comply with lawful requests from governments, law enforcement agencies or parties whose request we reasonably consider to be justified in connection with any allegations by any party about your abuse of our services, to operate our systems properly or to protect ourselves or our users.
In the unlikely event that we sell or otherwise dispose of some or all of our business to another party, we will disclose your personal information to our advisers and any prospective purchaser’s advisers and will transfer your personal information to the new owners of the business.
Some of your personal information may be transferred to or stored at, a destination outside the European Economic Area (“EEA”) and may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.
By submitting your personal information to us and/or by continuing to use our Site, you agree to this transfer, storing or processing. Regardless of where your personal information is stored or processed we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy and applicable data protection laws.
Information collected from your use of the Site
We may automatically collect the following information from you:
- technical information, including your device’s IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, mobile advertising identifiers; and
- information about your visit, including the URL clickstream to, through and from our Site (including date and time); products you viewed, searched for or reviewed; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs or items which you have added to your shopping basket), and methods used to browse away from the page.
Some of this information is collected using cookies and other tracking technologies. To learn more, please see the following section on Cookies.
Cookies and similar technologies
Cookies are text files containing small amounts of information which are downloaded to your device, or more technically, to the browser that you use on that device, when you visit a site. The entity that places cookies on your browser can then read the information on that cookie that it set. Cookies are typically classified as either “session cookies” which do not stay on your device after you close your browser or “persistent cookies” which will usually remain on your device until you delete them or they expire.
Different cookies are used to perform different functions which we explain below:
The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform and product improvement and performance metrics. Our cookies or the resulting analysis may be also shared with our business partners. The type of information we collect includes how many visitors visit our Site, how many customers log in, when they visited, for how long and which areas of our Site and services and demographic data such as your age or gender but is generally not used to identify you individually. We may also receive similar information about visitors to our partner sites. We use Google Analytics, run by Google Inc., for example, to track website usage and activity.
Third Party Advertising Cookies and Social Media Cookies
We do allow advertisers and other third parties (such as select retail partners) to place cookies on our Site to allow them to show you advertisements both on and off our Site that are more relevant and useful to you. We may use remarketing tags to allow our retail partners to advertise products which you have browsed on our Site. However, we do not share any information with these advertisers and third parties that will directly identify you. These advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.
Sharing other information with advertisers
We may also transfer information about you to ad technology providers so that they may recognize your devices and deliver interest based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you, such as your IP address and information about your browser or operating system; may combine information about you with information from other companies in data sharing cooperatives in which we participate; and may place or recognize their own unique cookie on your browser. These cookies may contain demographic or other data in de-identified form.
Cookies may also be used when you share information using a social media sharing button on the Site. The social network will record that you have done this. This information may be linked to targeting/advertising activities. The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies. For information on how to opt out of targeting advertising, please see the above websites for more detail or see below for more detail on your choices.
Our use of Web Beacons
We may use and permit select third parties to use web beacons (usually in combination with cookies) to compile information about your website usage and your interaction with email or other communications, to measure performance and to provide content and ads that are more relevant to you. A web beacon (also called a web bug or clear GIFs) is typically a transparent graphic image (usually 1 pixel x 1 pixel) that can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the date and time when you viewed the beacon, and the IP address of your device. For instance, we may include web beacons in our promotional email messages or newsletters to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly.
Your choices regarding cookies and similar technologies
To opt out of being tracked by Google Analytics across our Site visit http://tools.google.com/dlpage/gaoptout.
If you are in the EU and would like to opt out of third party cookies relating to interest based advertising, please go to www.youronlinechoices.eu. Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Opting out of cookies and data collection from one browser, device or app will not necessarily opt you out of collection from all browsers, devices or apps.
Some newer web browsers incorporate “Do Not Track” features. Currently, no industry standard exists for handling “Do Not Track” requests, therefore at this time, our Site may not respond to “Do Not Track” requests or headers from these browsers.
Because web beacons are the same as any other content request included in the recipe for a web page, you cannot opt out or refuse them. However, you may be able to disable web beacons in email messages by not downloading images contained in messages you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable a web beacon or other similar technologies in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider. Web beacons may also be rendered ineffective in some circumstances by opting out of cookies or amending your cookie settings in your browser.
Your rights in respect of your personal information
You are entitled to see the personal information held about you. If you wish to do this, please contact us at ConsumerEnquiriesUK@Edgewell.com. We may require you to provide verification of your identity and to pay an administration fee (which is currently £10) to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under applicable data protection legislation.
You may also have the right to ask us to rectify, block, delete, restrict, object or withdraw your consent to the processing of your personal information and to request an explanation about the processing by contactingConsumerEnquiriesUK@Edgewell.com. You may also amend or update your details by logging into your account. You may also make a complaint to the Information Commissioner’s Office at www.ico.org.uk or seek a remedy through the courts if you believe your rights have been breached.
If you no longer wish to receive any marketing communications from us, please send an email to firstname.lastname@example.org specifying your name, the email address/ telephone number you used to register with us and if referring to a web registration, your user name in the email and whether you wish to stop receiving all marketing communications from us or just specific competitions, newsletters or other interactions with us. Alternatively please follow the unsubscribe options at the bottom of any email we send you. Please note that if you have already requested products or services when you decide to withdraw your consent, there may be a short period of time for us to update your preferences and ensure that we honour your request. Where we require personal information to comply with legal or contractual obligations, then the provision of such data is mandatory: if such data is not provided, then we will not be able to administer our relationship with you. In all other cases, the provision of personal information is optional.
If you have any other questions about privacy issues or concerns, please send us an email to email@example.com.
Our Site is not intended for use by children under the age of 13 and certain products made available on the Site may be subject to age restrictions imposed by law. We are not permitted by law to supply these products to individuals who do not satisfy the relevant age requirement and, if you are underage, you must not attempt to order these products. We do not market any of our products online for children under the age of 13, nor do we design our online applications, advertisements and other features to attract an audience of children under age of 13. We do not knowingly register or otherwise collect personal information from any child under the age of 13.
We have implemented reasonable technical and organisational measures to ensure that your personal information is secure, including limiting the number of people who have physical access to our database servers, as well as electronic security systems and password protections that guard against unauthorised access. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.
Links to other Website
Our Site may contain links to other websites operated, controlled and maintained by independent third parties. We do not control the use of information that you may provide to such third parties. If you access other websites using the links provided in our Site, the operators of the third party sites may collect information from you which will then be used by them in accordance with their own privacy policies, not ours. These policies may differ from ours. It is your responsibility to familiarise yourself with privacy policies on our Site and other websites.
Changes to this Policy
As we continue to provide additional services and as the privacy laws and regulations evolve, it may be necessary to revise or update this Policy. We encourage you to review this Policy from time to time as you return to our Site, so that you are familiar with any changes. For significant changes, we will notify you either by posting a prominent notice on our Site or emailing you and if required by applicable law, we will obtain your consent.
This policy was last updated in November 2016.
Wilkinson Sword UK Limited is the data controller of your personal information. You may contact us on 01494 216894 or by emailing us at ConsumerEnquiriesUK@Edgewell.com if you have any questions about our Privacy & Cookies Policy or our data practices outlined above.